SERVICES
Digital Marketing & SEO
I help businesses build high-performing digital marketing funnels that drive actual results. From marketing automation to lead generation, I optimise your operations for better efficiency and ROI.
🔹 Marketing automation – Save time and scale with the best free tools
🔹 SEO, GEO & conversion tracking – Improve your search engine positioning, page ranking and organic traffic. I help you understand and capitalise on GEO (Generative Engine Optimisation) in search results during the AI-search era, leaving no blind spots in your online presence
🔹 CRM expertise – Improve HubSpot with a powerful setup and audience segmentation for better targeting, data insights and automated workflows
I help you improve lead capture on your website by +25% on average and set up the proper infrastructure.
🔹 Custom reporting – Improve your marketing strategy through data-driven insights. I help you set up interactive Dashboards to track performance seamlessly, focusing on added-value metrics.
Let’s refine your digital strategy, fix broken tracking, and scale your marketing efforts.
Brand Messaging
Clarify your message and attract the right audience.
Your brand’s success depends on how well your audience understands and trusts your innovations. I help refine your ideal customer profiles and craft authentic messaging that resonates and converts.
✅ Trust-building communication – Clear, compelling brand positioning
✅ Deep dive into customer journeys – Find gaps & optimize messaging
✅ Attract high-quality leads – Engage visitors who take action
✅Data-driven insights – Enrich your customer journey communication through AI and automation for smarter follow-ups
Let’s ensure your message gains traction in new markets and drives action.
Integrated marketing communications campaigns
Strategic multi-channel campaigns from concept to execution.
From go-to-market strategies to multi-channel campaigns, I help businesses create impactful marketing plans that drive engagement and growth.
💡 Expert execution – 100+ successful campaigns across digital, events, testimonials & product launches
💡 Comprehensive approach – Strategy, implementation & performance tracking
💡 Scalable solutions – Support with full campaigns or just the operational side
Whether you're launching a product, entering new markets, or scaling your event strategy, I ensure your campaigns are cohesive, effective, and results-driven.
Audit and strategy recommendations
Lack time to audit your marketing and communications or analyze competitors? I conduct a 360-degree audit covering:
📊 Customer databases & social media – Identify strengths & gaps
📊 Digital marketing; SEO & GEO – Optimize for better visibility across online search engines and platforms
📊 Brand authority & positioning – Strengthen your market presence for improved discovery
📊 Clarity to technical marketing and business intelligence configurations: Master tools such as LinkedIn Insight Tag, and custom audience strategies with actionable templates
I present actionable insights in an interactive workshop, answering your team’s questions—at no extra cost.
Boost engagement, maximise conversions, and streamline your marketing.
Uncover opportunities and gain a competitive edge through business intelligence.
More work and testimonials to be showcased soon
SOME OF MY WORK
As Head of Communication, I oversaw a brand awareness campaign around Siemens' Mindsphere ® industrial IoT software during the Future World Series hackathon event series which culminated at the World 2020 Expo in Dubai (strategy & operations). Key metrics: 330 innovation ideas submitted by startups across 5 campaigns, 200K+ total traffic on landing pages and positive brand recognition for Siemens. More info on Siemens' website
Communication and event marketing campaign for Sesar Undertaking and ACI Europe to bring attention to sustainability and security issues in the aviation industry. The project culminated in Athens, Greece. Key metrics: 100+ applications to the program, 15K+ of visitors on the website, 12 partners satisfied with the quality of the campaign. More info on SESAR's website
A series of successful brand awareness and lead generation webinars around technological and innovation topics with Hello Tomorrow and its partners. Impactful virtual event marketing and integrated digital outreach campaigns to drive attendance and brand recognition. Main metrics: On average, 250 signups per webinar, with a 60% participation rate, generating hundreds of marketing-qualified leads that converted (30%) into sales-qualified leads and led to new partnerships. The average webinar promotion period was four weeks, with six weeks of full production.
Two consecutive years of successful brand marketing, communication strategy, and campaign management for the deep tech conference Hello Tomorrow Global Summit. Created a Hubspot CRM database with inbound marketing automation workflows, increasing lead capture by 40%. Modernised marketing automation processes, streamlined sponsorship management and digital communication techniques with substantial gains in efficiency for the marketing and communications team. Consistent positioning in top 3 on Google through SEO & SEA.
Consulting the brand on communication metrics and digital marketing tools and funnels, providing a holistic audit. Allowed humaya to monitor their SEO rankings through Google Search Console and improved their keyword strategy and increased organic traffic by 30% in two months.
Consultations and recommendations improved advertising spending ROI by 50%.
Successful launch of Virtual Conference online conference platform together with BeMyApp. Creation of a go-to-market strategy and communication roadmap to evangelize the community of 100K+ tech enthusiasts.
Techniques put in place grew the userbase to 5000 from scratch through content marketing and targeted advertising in six months.
Webinars
Brand, digital & events
